"Do what you do best and outsource the rest!"
Perfect Your Pitch with Video & Digital Marketing
“95% of messages shared in video content is retained"
We have one goal. Transform your vision into convertible online opportunity. We do this by sharing your story, your unique value proposition - your differentiator. Whether you are raising money, selling product, building brand or creating trust, your story is where it begins and ends.
You have less than 5 seconds to grab attention and less than 1 minute to communicate your message. Audio, visual, emotional triggers and tapping into human behavior psychology is the only way to do this.
Our combined creative and production team consists of human behavior specialists, video production experts, brand strategists and seasoned communication leaders, all working to produce quality content and drip campaign cadences that drive measurable results.
Check out our Entrepreneur's Lab to see how we've helped startups perfect their pitch, establish their brand and deliver their message.
• Social Media Campaigns
• Niche Specific Marketing
• Paid Search Marketing
• Mailing & Drip Campaigns
• SEO, SEM & Landing Page Optimization
• Brand Creation & Awareness
• Digital Campaigns & Video Creation
“80% of global internet traffic will be attributed to video by 2020"
Financial & Accounting Services
"Accounting is the language of business"
Our financial team is comprised of industry practitioners who pride themselves on understanding the full breadth and depth of finance and accounting principles that drive business outcomes. Businesses often fail or succeed based on how well the finances are managed. Yet this is often the last area to get attention in growing companies. Quality CFO’s come at a high price and are often needed only on an as needed basis. Why carry a fixed full-time employee cost?
Get twice the financial acumen at half the cost.
• Bookkeeping and Accounting
• Business Process and Internal Controls
• Management and Investor Reporting
• Budgeting and Forecasting
• Business Plans and Cash Flow projections
• Special Projects
“An important re-engineering principle is that companies should focus on their core competency and outsource everything else."
High Performance Coaching
“True leaders create more leaders"
It is our experience, that our biggest achievements are understanding what is needed to elevate beyond achievement cycles to a higher state of fulfillment - here anything is possible! Part of that journey will involve having a mentor. As Bo Sanchez explains, a mentor is a shortcut to success!
When teams are aligned with fundamental business vision and strategy, results are rapid. Team alignment of vision and goals should be established from senior leadership through to tactical delivery professionals. High impact performance coaching sessions can be facilitated for executives and for the many who are tasked with execution of strategy as well as front line service professionals.
• Executive Mentoring
• Team Workshops
• Leadership Development Roadmap
• Leadership Gaps Analysis
• Succession Mapping and Mentoring
"You are the product of the five people you spend the most time with."
All Things Cash
"Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it."
–Steve Jobs, Co-founder and CEO Apple
We have one goal – to maximize your cash. And today, that can mean a whole lot of things. Do you need to raise more money? Do you need to sell more often? Do you need to increase your prices? Do you need to sell more stuff? Should you build a sales team or develop your partner channel?
At the end of the day, your idea is only as good as the runway you have left to bring it to fruition.
We understand this intimately and our combined team of finance experts, sales team leaders, fundraising professionals and more – work together to produce a roadmap and execution strategy to optimize your capital.
• Sales/Partner/Vendor Channel Strategy and Development
• Cash Management/Forecasts
• Capital Raise & Investor Relations
• 360 Degree Go-to-Market Strategy
• Product Management & Distribution
• Team Talent (Identify, hire, train, retain and leverage)
"Opportunity is missed by most people because it is dressed in overalls and looks like work."
–Thomas Edison, Businessman and Inventor
Corporate, Marketing, and Sales Strategy
"However beautiful the strategy, you should occasionally look at the results”
–Sir Winston Churchill
Strategy is an umbrella phrase that encompasses business development, sales channel development, operational focus financial initiatives through to go to market positioning. We are authorities on strategy, marketing and sales. In practical terms it's about being an expert at corporate chess. Do you have the right team on the field and strategies that deliver results?
• Target Market Identification/Stratification
• Business Development & Distribution Strategy
• Sales Channel Development & Relationship Mapping
• Territory Management & Alignment
• Maximize Revenue Potential
• CRM & Project Management
• Sales Coaching & Quota Accountability
• End-to-End Sales Cycle
"Building a visionary company requires one percent vision and 99 percent alignment”
– Jim Collins and Jerry Porras, Built to Last
All Things People
"Great vision without great people is irrelevant."
– Jim Collins, Good to Great
Human talent is the fuel that enables growth and facilitates results. People are dynamic and sensitive to change and recognition. Are you tapping into the right talent pools and at the right time? Do your employee agreements and infrastructure instill confidence of a growth-orientated future and vested interests? Have you got the know-how to build a winning and sustainable team?
Not to worry – most entrepreneurs struggle in the “All things people” space. We can help!
• Organizational Planning & Culture Development
• Onboarding and Recruiting
• Performance Coaching & Mentoring
• Outsourced C-Suite
• Payroll Administration
• Development of policies, procedures and controls
• Executive Placement
“We understand that people make breakthroughs happen”
–Lara Dodo & Oren Rosen
Technology Strategy, Cybersecurity & Blockchain
"Technology should be your left hook, not your Achilles heel”
Our combined technology and cybersecurity team have developed strategies, created apps and applications as well as designed secure, scalable architecture. We have completed cybersecurity audits for several of the largest fortune 100 companies in the world and implemented innovative technologies for leading edge start-ups.
• Private/Public Blockchain Technologies
• Security & Compliance Audits and Network Hardening
• Digital Currency Projects
• Decentralized Applications
• Open Source or Proprietary Solutions
“Technology like art, is a soaring exercise of human imagination"
Copyright 2018. Bedrock Affect