Be an OWNER not OWNED

Our destiny is determined by our decisions.  Control your decisions control your destiny! Often we don't know or don't realize the full impact of a decision, until it is too late.  Like when Sir Ernest Henry Shackleton made the routine decision to navigate his ship, the Endurance, forward through an ice pack which, after a series of unexpected events, led the ship to get stuck and later crushed by ice.  

Or like for me, when my partners and I decided, under my leadership as the CEO, to pursue and ultimately secure equity financing of a minority investor as the much needed rocket fuel we needed (or so we thought) to accelerate the growth of our company.  Like Shackleton, our decision didn't turn out as planned and ended in us selling prematurely and watching our ship get dismantled before our eyes.

At my core I believe things are as they should be and I don't dwell on the past, so while the seemingly innocuous decision to bring on a minority investor dramatically changed the course of our business, I learned an immense amount about entrepreneurship, strategy, marketing, finance, integrity, trust and so many other of the fundamental skills and lessons needed to not only survive, but to thrive and be happy in business and in life. So much so, that I would not change a thing. 

At the end of the day true fulfillment and happiness is a choice.

I co-founded Bedrock Affect to serve others as a mentor and guide and to give perspective. The most I learned in my journey in building a business is about myself, and what it means to be an Owner vs. Owned, what it means to achieve versus be fulfilled.  

At the end of the day true fulfillment and happiness is a choice.  Regardless of your circumstance and where your past choices have led you, you can still choose to be happy. That is the true definition of being an owner. 

Own your destiny! Join the Bedrock Affect community.